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The PPC Performance Tracking module focuses on PPC results displayed in search engines.

The module collects data on the keywords of one or more domains and all the paid results triggered on the SERPs. This makes it possible to retrieve PPC rankings, their contents and the corresponding words.

The PPC tracking tool runs 6 queries per day by default. We "historicise" the position of each query so that you can appreciate the variations in the position of the ads displayed in the results pages.

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