The periodicity of data is a fundamental notion in performance measurement, that's why our tools have a dynamic calendar that will allow you to display the data of your campaigns according to different periods.
To do this, go to the calendar accessible in the selection header.
You can aggregate the data by :
And have predefined analysis periods available
Last 7 days
Last 30 days
Once the chosen period is validated, your data table will be updated automatically.
In the SEM analysis module, you can access data history up to 12 months before (except for HTML ads).
You will be able to compare the evolution of the positions of your keywords from one year to another.