Myposeo uses a default CTR to calculate some of its indicator. To ensure the quality and relevance of these data we have developed a way to customize it.
The default click% set in Myposeo is :
Position 1 : 32,76%
Position 2 : 15,26%
Position 3 : 10,04%
Position 4 : 7,21%
But according to your market ,your brand notoriety , these indicators can vary a lot.
This default click% doesn't take into account if the keyword is Brand or non-Brand one either.
This will impact your data such as the estimated trafic calculated based on your position, the matching CTR and the Search volume.
Let's see how you can customize it and make sure this data is relevant :
First select the tracking campaign you need to customize and go to the Project edition.
Go to advanced settings and click Set up click rates
Select the Activate button on the bottom of the window.
It will open all the fields and you will be able to customize the CTR for brand and non-brand keywords.
Just click save when you are done and you are ready to go.
This customization can be reset to the default value at all time by clicking the Reset button.